Being named Solid Rock Realtor of the Year is one of the most meaningful honors of my career—not because of sales numbers, but because it comes from the people I work alongside every day. I'm Kimberly Gessell, a Realtor with Solid Rock Realtors, and this award reflects service, support, and impact more than any statistic ever could.
This recognition is based on peer nominations, and that means a great deal to me. It represents a willingness to serve fellow Realtors, show up for the community, maintain a can-do attitude, and balance all of that with running a successful business. It's about how you treat people when no one is keeping score.
Pricing a home correctly is one of the most important decisions a seller will make—and one of the easiest to get wrong. I'm Kimberly Gessell, a Realtor with Solid Rock Realtors, and I see firsthand how emotional pricing or "testing the market" can cost sellers time and money.
Strategic pricing isn't about choosing the highest number and hoping for the best. It's about studying current market data, buyer behavior, recent sales, competition, and timing. As a Certified Pricing Strategy Advisor, I us...